General Implement Distributors 2025
The 2025 branding refresh for General Implement Distributors® reflects a modern and cohesive visual identity, anchored by the new tagline “Trusted Heritage. Dependable Performance.” I was responsible for crafting the updated design language and the tagline, emphasizing the company’s rich legacy while highlighting its ongoing commitment to reliability and innovation.
The refreshed branding was applied across multiple assets to ensure consistency and impact. I developed videos to articulate the brand’s heritage and values visually, while the redesigned website featured an intuitive structure and visuals aligned with the new design language. Catalogs, product guides, and brochures were reimagined to present product offerings with clarity and professionalism, and regional vendor line cards were designed to provide concise, branded information tailored to local markets.
This comprehensive approach reinforced the company’s professional image and strengthened its ability to communicate effectively with stakeholders, fostering trust and engagement.
To support the rollout of the 2025 branding refresh, I collaborated closely with corporate leadership to create the all-new General Implement Distributors® Branding Guide. I designed the layout, developed the visual standards, and authored the content, ensuring the guide clearly defined the new branding elements, including logo usage, typography, color palettes, and the overall design language.
The guide also provided the strategic rationale behind the new tagline “Trusted Heritage. Dependable Performance”and its alignment with the company’s mission and values. The branding guide became an essential tool for maintaining brand consistency across all platforms and materials by establishing clear and actionable guidelines.
This project reflects my ability to conceptualize and implement a cohesive branding strategy that communicates the company’s vision while enhancing its market presence. To see the detailed work behind this transformation, explore the complete General Implement Distributors® Branding Guide below.
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Key highlights
Creative impact
Designed a fresh, cohesive branding language for General Implement Distributors® in 2025, seamlessly applied to videos, catalogs, brochures, and a redesigned website to elevate the brand's visual identity.
Strategic alignment
Collaborated with corporate leadership to develop a comprehensive branding guide, ensuring all design elements aligned with the company’s vision and long-term objectives.
Operational efficiency
Implemented the updated branding across key assets with precision, enhancing consistency and significantly optimizing production workflows for marketing materials.
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Blending creative design with technical precision, my portfolio spans dynamic branding, technical graphics, proposal layouts, and marketing materials. Each project reflects a commitment to delivering clear, impactful communication. Explore my work to see how I bring complex concepts to life.
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