Home • Website UI/UX design • General Implement Distributors®
In the spring of 2023, I led the redesign of the General Implement Distributors® (GID) website to enhance navigability and user experience and align it with the company’s updated branding strategy. Overseeing the project from concept to execution, I meticulously developed the website’s visual direction, starting with detailed wireframes and layouts that reflected GID’s refreshed identity while ensuring cohesive brand integration (shown below).
Collaborating with Spindustry®, a respected e-commerce web development agency based in Des Moines, Iowa, I worked closely with their team to integrate my new design elements into a robust and technically advanced platform. This collaboration required careful coordination to align design strategy with development execution, ensuring the final product preserved the vision of a modern, professional website that met aesthetic and functional objectives.
The redesigned website introduces significant usability improvements while reinforcing the brand’s digital presence. Key features include optimized search capabilities that allow users to quickly find products and services, responsive design that ensures seamless performance across devices, and a streamlined user interface for dealer support systems and the enhanced warranty portal. These enhancements make it easier for customers to access information, navigate resources, and interact with GID’s offerings, ultimately fostering stronger engagement and improving the overall user experience.
This project highlights my ability to lead high-profile digital design initiatives, integrating advanced UI/UX principles with branding standards and technical development. The result is a website that effectively communicates the company’s identity, elevates its professional image, and is a powerful tool for customer engagement and business growth.
Redesigned the GID website with a modern visual direction, integrating cohesive branding and detailed wireframes to reflect the company’s refreshed identity.
Implemented optimized search capabilities, responsive design, and streamlined dealer support systems to improve usability and enhance customer engagement.
Partnered with Spindustry® to align design strategy with advanced development, delivering a professional, functional platform that supports business growth.
Blending creative design with technical precision, my portfolio spans dynamic branding, technical graphics, proposal layouts, and marketing materials. Each project reflects a commitment to delivering clear, impactful communication. Explore my work to see how I bring complex concepts to life.
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