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General Implement Distributors®

In the spring of 2023, I spearheaded the redesign of the General Implement Distributors® website to enhance navigability and align it with the company’s updated branding strategy. Leading the project, I meticulously crafted every aspect of the website’s design, from developing wireframes (shown below) that outlined the final visual layout to ensuring cohesive branding in line with General Implement Distributors® refreshed guidelines.

I partnered with Spindustry®, a well-regarded e-commerce web development agency based in Des Moines, Iowa, to bring this vision to life. This collaboration involved a detailed process of integrating new design elements with advanced web development techniques. The result is a website that boasts a modern and visually appealing aesthetic and significantly enhances user experience with intuitive navigation and streamlined functionality.

The redesigned website (below) successfully captures the brand’s identity while introducing practical improvements such as optimized search capabilities, responsive design across various devices, and seamless integration with our enhanced warranty portal and dealer support system. This transformation reinforces the company’s brand and elevates General Implement Distributors® online presence, making it easier for customers to access and interact with our products and services.

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From detailed proposal layouts to large-scale catalogs and dynamic branding assets, I focus on blending creativity with functionality, ensuring each piece serves its purpose effectively. I invite you to explore my portfolio and discover the breadth of projects I’ve been proud to bring to life.

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