I produced a teaser trailer to internally announce the rebranding of Kwik Kopy® and the introduction of KKP®, a new B2B-focused print division. This video was strategically designed to build anticipation and excitement among franchisees by showcasing the refreshed Kwik Kopy® logo and unveiling KKP® as a dedicated commercial printing brand.

The teaser trailer was a pivotal communication tool within the broader rebranding initiative. It blended engaging visuals, dynamic motion graphics, and compelling messaging to articulate the company’s evolution. By balancing visual storytelling with a clear narrative structure, the video effectively communicated the strategic purpose behind the rebranding: to position Fortusis as a leader in both consumer—and business-focused printing services.

I ensured the video aligned seamlessly with the company’s updated brand identity throughout the production process, incorporating elements such as the new logo, refreshed color palette, and clean typography. The trailer’s pacing and content were crafted to inspire enthusiasm and buy-in from franchisees, helping them connect with the company’s vision and understand their role in supporting the rebranding’s success.

This project exemplifies my ability to produce high-quality multimedia content that supports internal communication strategies, engages stakeholders, and aligns with organizational goals. By leveraging motion graphics, visual design, and strategic messaging, I delivered a polished, impactful announcement that energized franchisees and reinforced Fortusis’s position as a dynamic, forward-thinking brand in the printing services market.