Parts Catalog

Upon joining General Implement Distributors® (GID), my first major assignment was to develop the next-generation General Implement Parts Catalog, a cornerstone of the division’s outbound marketing strategy. While management anticipated a twelve-month timeline for this comprehensive project, I delivered the first draft in just five months by leveraging my Adobe InDesign and media curation expertise.

In addition to accelerating production, I implemented cost-saving strategies by designing promotional spreads (show below) featuring products from key vendors, including Group Schumacher®, Kondex®, Weasler®, and Concentric International®. These collaborations resulted in a 37% reduction in production costs, enhancing the project’s efficiency and value.

The catalog’s release generated overwhelmingly positive feedback and had a tangible impact on operations. The inside sales team reported significant improvements, including increased telephone sales conversions and reduced time spent on parts inquiries. Notably, the catalog unveiled previously overlooked or assumed unavailable products to dealers, contributing to a substantial surge in sales.

As a direct result, GID achieved record-breaking performance in 2021, with annual sales reaching $36 million—a 21.6% increase over the previous year and the highest sales figure in company history. This project exemplifies my ability to deliver high-impact visual solutions that combine design expertise, strategic thinking, and measurable business results.

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Key highlights

Creative impact

Developed a visually engaging and comprehensive parts catalog in just five months, leveraging Adobe InDesign expertise to streamline production and enhance impact.

Financial efficiency

Implemented vendor promotional spreads, reducing production costs by 37%, while boosting efficiency and delivering measurable value.

Organizational advancement

The catalog drove a 21.6% increase in annual sales, supported record-breaking $36 million revenue, and improved sales conversions and operational efficiency.

Related projects

Blending creative design with technical precision, my portfolio spans dynamic branding, technical graphics, proposal layouts, and marketing materials. Each project reflects a commitment to delivering clear, impactful communication. Explore my work to see how I bring complex concepts to life.