With the significant redesign of our outbound marketing materials for OneTel GEM® (Government Education Medical), the focus shifted toward enhancing inbound marketing resources, starting with the company website. The existing website featured a dated design and uninspiring content, prompting a comprehensive overhaul of the OneTel GEM® website.

By migrating the site to the WordPress® platform and utilizing Elementor Pro® as the development tool, I transformed onetelgem.com into a more engaging and intuitive domain within a two-week project period. Design enhancements, including motion graphics, transparency effects, detailed technical diagrams, and video footage, added flair and visual interest. I also emphasized creating detailed copy for the verticals served, services provided, and testimonials highlighting the quality of OneTel GEM®’s work. Additionally, easy access to multiple contact avenues, including live chat, was integrated, facilitating seamless communication with the sales team. This redesign has effectively cultivated more marketing-qualified leads than the previous site.

Furthermore, mobile and tablet responsiveness was a key focus throughout the development process, given the continuous growth of internet navigation on mobile devices year over year.