I designed the Fortusis® Marketing Guide: Volume One as a comprehensive resource to empower Kwik Kopy® and KKP® franchisees with practical strategies for marketing and promoting their locations across multiple channels. From social media and email campaigns to direct mail, print, radio, and television, the guide delivers actionable insights and best practices to help franchisees increase visibility, attract customers, and enhance their competitive edge.

As the lead designer, I was deeply involved in every stage of the guide’s development. I crafted the layout to ensure clarity and engagement, developed detailed mockups to demonstrate practical applications, and researched and produced copy for each section, blending informative content with a user-friendly structure. To further align visual elements with the guide’s strategies, I sourced and licensed photography through Adobe Stock® and Envato®, ensuring a professional, cohesive, and brand-aligned aesthetic.

This hands-on approach ensured the guide was visually compelling and strategically effective, providing franchisees with a valuable, easy-to-implement tool for elevating their marketing efforts. The result is a resource that reflects thoughtful design, clear communication, and practical guidance, equipping franchisees to connect with their audiences and grow their businesses successfully.