As an independent consultant, I developed a full-page ad for the July/August 2022 issue of Farm Equipment® magazine on behalf of General Implement Distributors® (GID). The ad’s headline, “From Hay Day to Pay Day,”was paired with a compelling visual of hands holding cash, creating an immediate and memorable connection between the use of Sitrex® hay rake equipment and the financial rewards of a successful hay season.

The concept was designed to resonate with farmers and equipment dealers by emphasizing the direct economic benefits of investing in reliable, premium-grade equipment. The bold, eye-catching design combines clean visuals, a business-focused message, and carefully crafted typography to appeal to the audience’s practical mindset. By showcasing the quality, durability, and efficiency of Sitrex® hay rakes, the ad highlights how this equipment can maximize productivity and drive greater profitability for agricultural operations.

The layout strategically balances visual storytelling with concise, impactful messaging to communicate the value proposition clearly: investing in Sitrex® products leads to tangible economic gains, strengthening the brand’s reputation for performance and reliability. This ad served as a key element in GID’s broader outbound marketing strategy, enhancing visibility and solidifying Sitrex® as a trusted partner in the agriculture industry.

This project reflects my ability to create professional, results-driven visual materials that align with brand identity, engage target audiences, and effectively communicate complex ideas clearly and compellingly.