The Equipment Guide was conceived as outbound marketing collateral to outline the equipment and parts necessary to successfully complete a seasonal task from start to finish. Guides were developed explicitly for grain and forage harvesting seasons, with more in progress. The 5.5″ x 8.5″ booklet was designed to function as standalone marketing material and as a companion to the General Implement Equipment Catalog, which was published in 2021.

The Forage Equipment Guide, Grain Equipment Guide, and Fencing Equipment Guide aligned with the General Implement branding identity established in 2021, ensuring visual consistency across the new collection of outbound marketing collateral. Additionally, both guides incorporate an intuitive QR code layout, allowing readers easy access to expanded multimedia content for every featured product.