The Equipment Guide series was developed as a key piece of outbound marketing collateral to support seasonal tasks. It provides a comprehensive overview of the equipment and parts required to complete each task successfully, from start to finish. Specifically, I designed the Forage Equipment Guide, Grain Equipment Guide, and Fencing Equipment Guide, with additional guides in progress.

Each 5.5″ x 8.5″ booklet was strategically crafted to function as standalone marketing material and as a companion piece to the General Implement Equipment Catalog, published in 2021. The guides ensure visual consistency across the division’s growing marketing materials by maintaining alignment with the established General Implement branding identity.

To enhance user engagement and accessibility, I incorporated an intuitive QR code system throughout the guides. This feature allows readers to instantly access expanded multimedia content, such as product specifications, instructional videos, and detailed imagery for each featured product. By combining print and digital elements, these guides offer an enriched, interactive experience that supports informed decision-making and strengthens the connection between dealers, products, and end users.

The Equipment Guide series highlights my ability to create polished, visually consistent materials incorporating modern multimedia tools and delivering clear, actionable information. These guides promote General Implement’s product lines and reflect a strategic approach to enhancing user experience and driving engagement.