As part of an initiative to enter the small construction machinery market, I designed the Small Scale Construction Machinery Pocket Catalog as targeted marketing collateral. This compact catalog highlights small, light-duty construction implements specifically tailored for equipment dealers and rental organizations.

Drawing on the latest General Implement Distributors® branding, I ensured seamless alignment with the company’s broader marketing strategy, reinforcing brand consistency and recognition. Modeled after the layout of the larger Equipment Catalog, this pocket-sized version retains the intuitive QR code system, providing users with quick, on-the-go access to detailed product information.

Despite its portable size, the catalog delivers a comprehensive and visually engaging overview of key offerings, blending convenience with functionality. This design empowers field users to quickly access essential details, making it an effective tool for sales and customer engagement in fast-paced environments.