In the lead-up to the national franchisee conference, I produced a brand announcement video to reintroduce Kwik Kopy® as a consumer-focused brand, showcasing its renewed commitment to delivering high-quality print solutions for individuals and small businesses. The footage was carefully developed to generate excitement and engagement among franchisees by highlighting the brand’s revitalized focus and value to customers in the evolving print market.

I ensured the video effectively communicated the brand’s refreshed direction by incorporating dynamic visuals, motion graphics, and clear, targeted messaging. Special attention was given to showcasing Kwik Kopy®’s diverse range of print services—from brochures and business cards to signage and specialty print products—while reinforcing the company’s reputation for quality, reliability, and customer service.

The video also served as a call to action, encouraging franchisees to attend the Fortusis® national conference in May 2022, where the rebranding was officially unveiled. Designed to align seamlessly with Kwik Kopy®’s updated visual identity, the video featured consistent brand colors, typography, and the newly refreshed logo, ensuring a polished, cohesive presentation.

This project exemplifies my ability to produce high-impact multimedia content that supports strategic communication initiatives and effectively engages internal stakeholders. By blending visual storytelling with strategic messaging, I delivered a professional, compelling video that strengthened franchisee buy-in, energized the network, and reinforced Kwik Kopy®’s position as a leader in the consumer print market.