In the months before the national franchisee conference, I produced a brand announcement video to introduce KKP®, our new B2B-focused commercial printing division. The video was strategically designed to build anticipation and excitement among franchisees, effectively communicating KKP®’s mission as a dedicated commercial printing brand while positioning it as a key part of Fortusis’s evolving identity.

The video combined dynamic visuals, motion graphics, and clear messaging to highlight the strategic importance of KKP® within Fortusis’s broader effort to establish itself as a leader in business-focused printing services. Through a mix of on-brand visual elements—including clean typography, a refreshed color palette, and engaging transitions—I ensured the video conveyed a modern, professional look that aligned seamlessly with Fortusis’s updated branding standards.

A core component of the video’s purpose was to invite franchisees to the national conference in May 2022, where the rebranding initiative would be officially unveiled. By blending informative content with an energetic tone, the video encouraged participation, fostering franchisee engagement and enthusiasm for this strategic initiative.

This project reflects my ability to develop high-quality multimedia content that supports internal communication strategies, effectively delivers key messaging, and excites stakeholders around organizational goals. By combining visual storytelling with strategic intent, I created a polished, engaging video that successfully introduced KKP® while reinforcing Fortusis’s position as a forward-thinking leader in the commercial printing industry.