The  Kwik Kopy® logo redesign honored the brand’s heritage and recognizability while enhancing its visual appeal to align with contemporary design sensibilities. This process involved refining the shapes, simplifying unnecessary elements, and ensuring the logo was versatile and adaptable across diverse digital and physical mediums. The updated design preserves the essence of the Kwik Kopy® brand while meeting the aesthetic and functional demands of today’s competitive market.

Before becoming Marketing Director at Fortusis®, I initiated the redesign process by creating a detailed design brief that outlined early concepts for the next-generation Kwik Kopy® logo. The brief served as a foundation for the project, presenting an initial version of what would eventually become the finalized logo. It addressed a significant challenge:  fragmented and inconsistent branding across the franchise network, which diluted the company’s visual identity and market cohesion.

The proposed strategy laid out a straightforward, step-by-step approach to unifying the brand’s visual identity, ensuring consistency and professionalism across all platforms—whether in print, on signage, or within digital environments. The design brief emphasized the importance of retaining brand familiarity while introducing modern refinements to create a logo that would resonate with longstanding customers and appeal to new audiences.

By balancing timeless design principles with contemporary functionality, the redesigned logo successfully positions Kwik Kopy® as a forward-thinking, reliable leader in the commercial print industry. This project demonstrates my ability to analyze branding challenges, develop strategic solutions, and deliver visually impactful designs that serve modern audiences’ practical needs and aesthetic expectations.

You can view the proposed logo redesign below.