The goal of the redesign was to maintain the original’s heritage and recognizability while enhancing its visual appeal to meet contemporary design sensibilities. This included refining the shapes, simplifying elements, and ensuring the logo was adaptable across various digital and physical mediums. The new design preserves the essence of the Kwik Kopy® brand while bringing it in line with the aesthetic and functional needs of today’s market.

Prior to joining Fortusis® as Marketing Director, I created a design brief to present the early concepts for the Kwik Kopy® logo redesign. The brief highlighted an initial version of what would eventually become the next-generation logo and addressed the problem of fragmented and inconsistent branding across the franchise. It laid out a clear strategy for unifying the brand’s visual identity. You can view the proposed logo redesign below: