As part of a major initiative to modernize OneTel GEM®’s marketing resources, I led the comprehensive redesign of the company website, shifting the focus toward a more engaging and intuitive inbound marketing platform. The existing website featured a dated layout and uninspiring content, which limited its ability to generate leads and effectively communicate the company’s offerings. Recognizing these challenges, I spearheaded a complete overhaul, transforming onetelgem.com into a polished, user-friendly site within a two-week project period.

To achieve this, I migrated the website to the WordPress® platform and leveraged Elementor Pro® as the primary development tool, allowing for a streamlined, visually appealing design. I integrated motion graphics, transparency effects, technical diagrams, and video footage to add dynamic visual interest and ensure the site aligned with modern multimedia and design standards. These enhancements not only improved aesthetic appeal but also helped communicate complex technical solutions in a clear and accessible manner.

Content was a significant focus of the redesign. I developed detailed copy for key sections, including the verticals served, services provided, and client testimonials, highlighting the quality, reliability, and impact of OneTel GEM®’s work. This thoughtful, audience-focused messaging further supported the company’s credibility and value proposition. To enhance user engagement and improve lead generation, I implemented multiple contact avenues, including live chat, providing visitors with seamless communication options to connect with the sales team.

Mobile and tablet responsiveness was prioritized throughout development, ensuring the website performed optimally across all devices. With year-over-year growth in mobile browsing, this focus on accessibility guarantees that users can navigate the site intuitively, regardless of platform.

The result is a modernized website that blends compelling visual design, strategic multimedia integration, and targeted messaging to create a more effective marketing tool. Since its launch, the redesigned site has generated significantly more marketing-qualified leads than its predecessor, demonstrating its success in engaging users and driving business growth.

This project reflects my ability to combine technical expertise, multimedia design, and user-centered development to produce high-quality digital solutions that enhance communication, align with organizational goals, and deliver measurable results.