Designing the next-generation General Implement Distributors® (GID) Equipment Catalog allowed me to explore dynamic styling and innovative concepts throughout the development process. One notable idea was incorporating QR codes for each product entry to enhance reader engagement and facilitate product exploration. This concept evolved into a new catalog layout featuring prominent QR codes linked to OEM websites. When scanned with a mobile phone camera, these QR codes offer instant access to multimedia content, detailed specifications, and options for each product.

The new layout boosts reader engagement and extends the catalog’s relevance over time. For example, if a reader scans a QR code for a discontinued product, they are directed to the OEM website, where they can find the direct replacement. During development, this approach was tested when vendors replaced several products. The QR codes consistently directed me to the replacement product’s webpage, validating the concept.

The new GID Equipment Catalog combines digital and print media to ensure that readers have access to the most current information on all GID product lines.