The Fortusis® Marketing Guide: Volume One is a comprehensive resource for Kwik Kopy® and KKP® franchisees. I designed this guide to equip franchisees with strategies for effectively marketing and promoting their locations across various channels, including social media, email, direct mail, print, radio, television, and more. The guide offers actionable insights and best practices to help franchisees boost visibility and attract customers through diverse marketing methods.

As the lead designer, I was responsible for creating the layout, developing the mockups shown throughout the book, and researching and producing the copy for each section. Additionally, I handled photography licensing from Adobe Stock® and Envato®, ensuring the visual elements aligned with the guide’s marketing strategies. This hands-on involvement in every aspect of the guide helped ensure it was visually engaging and strategically sound for franchisees.