For the revised General Implement Distributors® Equipment Guides—covering Grain, Fencing, Forage, and Snow equipment—I ensured the branding closely adhered to the company’s updated guidelines, creating a consistent and unified look across all materials. This alignment reinforces brand recognition and strengthens the division’s overall visual identity.

I elevated the imagery to enhance the user experience by making it more prominent, detailed, and engaging. This approach provides a more precise, more impactful representation of the featured equipment and parts, helping users quickly understand product features while showcasing the quality and capabilities of the offerings.

These updates modernize the guides, transforming them into visually compelling resources that improve usability, deliver essential information more effectively, and reflect a professional and cohesive brand presence across print and digital platforms.