When tasked with refreshing the General Implement Distributors® Equipment Catalog for 2024-2025, I delivered a visually dynamic and user-focused product that met organizational goals. The redesign included vibrant, high-impact imagery and a sleek “dark mode” layout, enhancing engagement and readability for extended use.

I retained and enhanced QR code integration, providing seamless access to detailed product information for agricultural equipment dealers. By optimizing designs, streamlining production processes, and negotiating effectively with vendors, I achieved a 71.43% reduction in print production costs, ensuring timely delivery within budget while upholding the highest quality standards that I hold for all marketing collateral.

This project demonstrates my ability to create polished, functional visual assets that align with strategic objectives, optimize resources, and drive impactful communication.